Red Cross and Colonial Life Launch New Lifesaving Program

The American Red Cross has launched a new lifesaving program called, “Citizen CPR.”  Also referred to as “hands-only CPR,” the potentially lifesaving technique involves no mouth-to-mouth contact and is best used in emergencies where someone has seen another person suddenly collapse. The hands-only technique increases the likelihood of surviving cardiac emergencies that occur outside medical settings.

Colonial Life awarded the American Red Cross, Columbia Region a $12,000 grant to launch the program with the goal of training 1,000 people to perform the hands-only CPR technique this year. Nationwide, the Red Cross has a goal to train five million people this year, potentially saving thousands of lives. 

“The goal of ‘Citizen CPR’ is simple…to save lives,” said Scott R. Salemme, regional chief executive officer, American Red Cross, Columbia Region. “Having more citizen bystanders trained in this simple skill can help save lives by putting more cardiac arrest victims within a few steps of lifesaving skills. This grant from Colonial Life enables us to kick off this initiative locally and train 1,000 people right here in our community.”

Nearly 100 Colonial Life employees were trained in the new CPR technique as part of the July 20th’ launch. “Citizen CPR” takes 30 to 45 minutes to learn and costs $15.  Through the funding from Colonial Life, the first 1,000 people that register for “Citizen CPR” will receive the training free of charge. 

“Helping launch this lifesaving program is a great fit for Colonial Life’s focus on health and education in our community,” said Randy Horn, Colonial Life’s president and chief executive officer. “This is an important program that could save many lives in the Midlands, and we hope people will take advantage of this opportunity.”

To learn more about “Citizen CPR” or to register for training, call (803) 540-12000 or visit www.columbiaregionredcross.org and click on “Take a Class” and use the coupon code 40050GDFCitizenCPR (offer only valid at the 2751 Bull Street location).

Click here for The State’s article about “Citizen CPR.”

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